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Expand the left side.
Both terms inside the bracket are negative, so both products are negative.
Expand the right side and watch the cancellation.
The variable disappears entirely from the right-hand side. That is the structural feature of this problem: what looks like a two-sided inequality in is really .
Isolate the variable term. Add to both sides:
Divide by and reverse the inequality. This is the one rule that separates inequalities from equations:
so the solution set is , or in interval notation .
Test values on both sides of the boundary. At : left , right , and is true . At : left , right , and is false . At the boundary both sides equal , so the endpoint is correctly excluded by the strict inequality.
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