Factor completely
Group the four terms in pairs. A four-term cubic with no common factor is the classic grouping candidate:
Factor each group so a common binomial appears. Take from the first pair and from the second:
Pulling out rather than is the key move: .
Extract the common binomial.
Do not stop — factor the difference of squares. , which produces a repeated factor:
Verify by expanding and by roots. . The roots are (double) and ; substituting into the original gives .
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